"Wait Until Wednesday" Agent Tactic Costs Seller $48,500! [VIDEO]
Posted by Marjorie Dick Stuart on Friday, August 5th, 2016 at 10:44am.
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Today I'm going to tell you about a costly mistake another agent and her seller made. You won't believe how much money these 3 words, 'Wait until Wednesday,' cost a seller...over $48,000!
The couple was renting in Woodley Park and ready to buy their first home. They were already pre-approved for a loan and contacted me, "We'd like to discuss working with you because of your focus in the Cleveland Park area."
A new listing came on the market in North Cleveland Park. I showed it to them Friday night. It was perfect. They'd already lost out on on another house, so they jumped on this one!
The listing agent's instructions directed offers be submitted on Wednesday by 10 AM. My buyers did not want to wait...so, Friday night, they offered $1,155,000, more than full price, with a deadline.
The sellers wanted to see if they could do better, so they rejected the offer to wait until Wednesday.
Waiting until Wednesday cost the seller $48,500!
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Guess what? On Wednesday afternoon, the listing agent was still waiting for all the other offers that never appeared.
My buyers, decided to give the sellers what they wanted...an offer on Wednesday, but for only $1,099,500. The seller, who could have sold for $1,155,000 Friday night, countered at $1,106,500. My buyers were thrilled and agreed.
Waiting until Wednesday cost the seller $48,500!
Thinking of selling? Make sure you get top dollar... Find an agent who understands that speed means money!
So thanks for watching 'What's Working Now!' Be on the lookout for my next video... I'm going to tell you about another "Under the Radar" success story and a savvy seller who didn't make the same costly mistake!
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