How We Got a Cleveland Park Seller an Extra $400K on Their Home Sale [VIDEO]
Posted by Marjorie Dick Stuart on Tuesday, May 17th, 2016 at 10:55am.
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Today we are going to talk about 'Making More Money' by getting your home 'Market-Ready' and how it helped my Cleveland Park seller make an extra $400,000!
Initially, things were a bit chaotic. It was the holidays and the seller was packing to move, so we decided to quietly market the property 'Under the Radar' to over 20,000 neighbors.
About eight people took a look at the house and we got an offer of $1.1 million. The seller turned it down, finished packing and moved out.
Our seller got $400,000 more once the home was market-ready!
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Then, the owner touched up the paint and redid the kitchen cabinets. My stager worked her magic refurnishing the home and Friday afternoon it was 'Market-Ready!'
We scheduled an open house for Sunday, but on Saturday, a buyer offered $1.5 million, all cash with no contingencies. Our seller took it and pocketed an extra $400,000! We cancelled the open house.
It turns out that the buyer had lost out on one of my listings the year before. So, she kept her eyes open, watching and waiting for another of my Cleveland Park listings and jumped on this one once it was market-ready.
So if you are thinking of selling and still wondering about staging... Find an agent who can get you 'Market-Ready' to 'Make More Money!'
P.S. Be on the lookout for my next "What's Working Now!" video telling you about another 'Under the Radar' real estate success story... how my clients bought their dream home in Cleveland Park contingent on the sale of their condo!
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